Search Engine Optimization Made Easy

Trusted by over 300 small business owners worldwide

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10 pages of bespoke SEO advice

Score out of 100 - fails, warnings and high priority

Bespoke advice on how to improve your website

See how Google sees your website

Check if your website is mobile

Broken links test

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H1 tags, meta description and title tags tested

Sitemap tested

Website speed optimisation advice

Google Analytics integration test & advice

Microdata schema test

SEO friendly URLs

SEARCH ENGINE OPTIMISATION

Be found on Google and other search engines.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is a term which describes all activities taken to make your website visible on Google and other search engines. Broadly speaking there are two areas of SEO practices, on-page optimisation and off-page optimisation. They are best used together to make the most of your business ranking online.

On-page search engine optimisation

This is the preparing and managing of your website pages to appear in the “organic” or free search engine result pages. These are the pages of your website which appear when a potential customer types in words or phrases into a search engine to find the information they are looking for. Some of the metrics used for on-page optimisation are:

  • Duplicate content monitoring
  • Site architecture and coding
  • Conversions and goals
  • Headings, page titles, meta tags, alt text and meta descriptions
  • Site uptime
  • Rich content
  • Mobile optimisation
  • Keyword and content optimisation
  • Off-page search engine optimisation techniques.

The way Google and other search engines rank websites is based on an algorithm. This carefully designed algorithm takes into account various measures about your website and gives you a rank on the search result listings. The algorithm takes into account thousands of off-page metrics to determine your website’s rank on search result pages. Off-page techniques metric include:

  • Link building – link from other websites to your website
  • Deep linking
  • Social optimisation
  • Press releases
  • Keyword search
  • Blogs and articles
  • The number of unique visitors your website attracts every month.
Such metrics help search engines decide how reputable and popular your website is and where you’ll appear on a search result page. On-page and off-page search engine optimisation work best when used together as they are all important in the way they help your website ranks.

 

Can my business benefit from SEO?

The better optimised your website pages are for search engines, the higher they would show up on the search engine results pages for the searched key phrases. A high ranking is essential since most searchers never look beyond the first or second page and most search engines show around 10 results per page (Google sometimes shows as little as 5 results on the first page). Therefore it’s essential that your website shows up in the first two pages to get qualified traffic.

 

How can Cost Saving Marketing help?

We will start by identifying the best keywords for your website. We’ll then integrate them into your website’s title tags, headlines and website content (this means they will be integrated in the coding of the website). We will also ensure all the coding behind your site is error free and easy for search engines robots to read and follow. The next step will be submitting your website to search engines (like Google, Bing and Yahoo). We will list your website in relevant directories, as well as obtaining links to your site from respected and useful referral websites, all of which are critical in getting your website better placed on the search engines. We can create a blog, optimise social media channels to link to your website as well as using other marketing techniques to add links to your website – article submissions, Google Local ( Google Places for Business) and Google rich snippets.  

 

Why choose Search Engine Optimisation from Cost Saving Marketing?

  • Our team of SEO professionals are Google Certified; this means our SEO experts are up-to-date with all Google algorithm updates and Webmaster changes.
  • We prove instant SEO progress – we give you unique log-ins which you can use to access your dashboard and monitor the development of your campaigns ‘real time’.
  • Our unique platform allows you to track each keyword’s Google ranking with daily, weekly and monthly line graphs.
  • Each individual keyword has its own rank tracking so you can see which keywords perform the best.
  • We prepare monthly executive summaries which you can see and download via your dedicated dashboard.
  • Our dashboard allows you to have more than one campaign if you have multiple websites.
  • You can request a proposal any time via your dashboard.
  • All proposals are prepared in 48 hours.
  • You can order other products, such as social media and website design, directly from your dashboard.

Search Engine Optimisation Frequently Asked Questions

How important is keyword selection?

Keyword selection is one of the most important parts of the Search Engine Optimisation process. Keywords keep your website current and relevant. Your chosen keywords should be directly linked to your marketing strategy. Each of your site’s pages needs to have keyword-rich information and content. Knowing what keyword phrases to target is absolutely necessary in your optimisation efforts.

What are the different keyword types and categories?

We can recognise two types of keywords – short-tail keywords and long-tail keywords. Short-tail keywords include one or two keywords, have the highest search volume, and are the most difficult keywords to rank for. Long-tail keywords have a much lower search volume and usually include three or more words. We can categorise keywords in three different categories – navigational, informational and transactional. Navigational keywords are used to find a specific web page (e.g. if you search for the word “payless”, you should find the Payless website). Informational keywords are used to find information on a topic (e.g. “cheap shoes online”). Transactional keywords are used to complete a transaction on the page (e.g. “buy shoes online”).

How to choose the right keywords?

The keywords you choose to optimise your website for should accurately describe your website’s content. This will make sure the website attracts more visitors who are part of your target audience. When choosing keywords, you need to be aware of keywords which are geo-targeted – the more specific, the better (e.g. “new bungalow houses in East London”). Don’t forget to check the search volume and the competitiveness of the keywords you choose – you need to understand the demand for a given word and the work required to achieve the desired rankings. Always choose keywords you can compete on.

What tools can I use to research keywords?

Some of the options here are: Google Adwords’ Keyword Tool, Google Insights for Search, Google Trends Keyword Demand Prediction, Microsoft Advertising Intelligence and Wordtracker’s Free Basic Keyword Demand. Finding the right set of keywords to target with your search engine optimisation efforts is the first step in getting to the first page of Search Engine Result Pages.

How long will it take to rank number 1 on Google?

It is important to rank on the first page of Google because research shows that 92% of people click only on links on the first page. Google cannot guarantee to rank your website on the first page on Google. However, our team works very hard to get you the best possible rankings. This is the reason why 91% of our clients get into the first 10 Google search results in just 6 months. Every single one of our customers receives positive change in ranking in 4 months and at least 60% more leads. Keeping high rankings require you to keep optimising your website for search engines even after you achieve first page for your chosen keywords.

What guarantee do I have you are actually working on ranking my website?

When you sign up for Search Engine Optimisation services with Cost Saving Marketing, we create a unique personalised dashboard for you. You receive your unique log-ins and you can monitor and track your campaign 24/7. At the end of every month we evaluate the keywords and the ranking trends to find the best overall direction for optimising your website.

Is there a way to know how many people are visiting my website?

If you have Google Analytics integrated on your website, you can see how many people visit your website, including other insights, such as: traffic sources, audience demographics, content analysis and much more.

WE LOVE OUR CLIENTS AND THEY LOVE US

Competitive prices, great communication, massive results and professional service every time. We will definitely use again.

Cost Saving Marketing are by far the best marketing agency we have ever worked with. Immediate results and great ROI.

Cost Saving Marketing staff are a pleasure to work with. They have a good knowledge of social media and their response to marketing projects is very fast and efficient.

Need help with your marketing activities? Fill in the form below and we will contact you within 24 hours.

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