Search Engine Marketing – Pay Per Click Ads Campaign Management

What is pay per click?

Pay per click advertising is a type of digital advertising method offered by Google. Businesses bid for keywords which they think people will enter in the search box in Google to find their business and the services/products they offer. The keywords which a customer inserts in Google triggers ads which show up usually on the top or right hand side of the search engine results.

Do I need to be found on Google?

What is the first thing you do when you want to buy something – you research the product online. If you need any type of service, you research the company. It all starts with an online research, even for customers who don’t buy products online. If your company is nowhere to be found online, then you can be sure your competitors are.

Is Pay Per Click (Google AdWords) advertising suitable for my business?

If you operate in a very competitive industry and you need a lot of exposure to your target market, then a Pay Per Click campaign can help. Such campaigns can be long term or short term, depending on your budget and what you want to achieve during the time of the campaign.


What can Cost Saving Marketing do for me?

We can help you create your Pay Per Click campaign from start to finish

  • We will discuss keywords and phrases to establish the best keywords for you to bid on. The best keywords will be the ones which describe your business in the best way while at the same time have the potential to bring a lot of traffic to your website.
  • We will set up a new Google AdWords account or help you restructure your existing account into relevant campaigns and adgroups.
  • We will manage your Adwords budget and make changes to bid prices accordingly.
  • We will establish work with your website designer (if it’s not us) to make changes to your website so we can optimise strategically the performance of your site and the Adwords campaigns based on the results and feedback we obtain. Our ultimate goal is to improve quality scores, click-throughs and conversion rates whilst getting the most out of your budget.

Google Adwords is a great tool to advertise online, especially for businesses which operate exclusively online. It can get expensive and needs to be managed carefully to fit your budget. The advantage is that it is easy to control and you will be able to see directly what sort of improvement it brings to your business which is something offline marketing cannot offer!


A huge range of marketing services under one roof

A flexible pay-as-you-need model


Save time managing all your marketing activities

No long-term contracts to sign

A dedicated Account Manager on every project

High performance, completely integrated marketing campaigns

No investment in expensive marketing software & hardware

No more recruitment headaches

Deploy a whole marketing department in hours

No employee holiday or sick pay expenses to pay

No six figure salaries to absorb

Grow your business while saving money on your marketing


Competitive prices, great communication, massive results and professional service every time. We will definitely use again.

Cost Saving Marketing are by far the best marketing agency we have ever worked with. Immediate results and great ROI.

Cost Saving Marketing staff are a pleasure to work with. They have a good knowledge of social media and their response to marketing projects is very fast and efficient.