E-mail marketing campaigns to help you grow your business fast
What is an e-mail marketing campaign?
One of the best ways to grow your business lies in your current customers. They know who you are; you have already created great credibility with them. Regular e-mails to your existing customer can help retain these customers. It is also a fantastic way to up-sell and cross-sell your products and services to people who already buy from you.
If you have a list with prospects, e-mails are an affordable way for a soft introduction of your products and services. The e-mail tools we use let us trace how many recipients opened the e-mail we sent giving you a great insight of who have seen your marketing messages.
Why is it important?
It costs less to maintain an existing customer than to find a new one. E-mail campaigns help you stay in touch with your customers and keep reminding them about your products and services.
Approaching thousands of customers in a single e-mail
Approaching new customers via e-mail is by far one of the least expensive ways to find new customers and introduce your products and services.
It helps your organisation’s brand exposure and awareness
Customers (existing or potential) receive a constant reminder of your brand which helps you build brand awareness and brand recall.
It shows your existing customers that you are a pro-active business which cares about them
Marketing studies show that receiving marketing e-mails with focused content creates perception of good customer care in customers’ minds. Do you want to come across as a business which cares about their customers? It’s time for an e-mail campaign with a great special offer!
Is it for my organisation?
We can have an initial chat about your business’s unique selling points, your marketing expectations and the ways e-mail marketing can support your business growth. E-mail marketing is ideal for you if you want to:
- up-sell and cross-sell to existing customers
- retain your gold customers
- find new qualified leads
- achieve a higher level of brand exposure
- have a fair chance against competitors
- have a high level of brand awareness
- come across as a business that cares about their customers.
How do you create an e-mail campaign?
Firstly we will get to know your business – what exactly you offer, who your target market is and what would make your target audience tick. We’ll then benchmark your competitors so we know a) what they are currently offering and b) how we can target customers better than them.
Then, we’ll write down and design the e-mail campaign in both HTML and plain text. We can send the e-mails monthly (with your prior approval) or as frequently as appropriate.
We will test the e-mail campaign in all major email clients and spam filters to make sure e-mails don’t go into the recipients’ spam folder.
We’ll make sure all legal regulations are met – such as data privacy and unsubscribe compliance policies (The Privacy and Electronic Communications (EC Directive) Regulations 2003).
The clever software we use to send e-mail can produce reports about open rates, click troughs and bounce rates. We can use this feedback to improve future mailing as well as provide database which your sales department can use to follow up.
Not sure if your business can benefit from an e-mail campaign? Fill in the form on the right and we will contact you with more information about the way we help organisations grows via focused e-mail marketing campaigns.
A huge range of marketing services under one roof
A flexible pay-as-you-need model
Save time managing all your marketing activities
No long-term contracts to sign
A dedicated Account Manager on every project
High performance, completely integrated marketing campaigns
No investment in expensive marketing software & hardware
No more recruitment headaches
Deploy a whole marketing department in hours
No employee holiday or sick pay expenses to pay
No six figure salaries to absorb
Grow your business while saving money on your marketing
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Competitive prices, great communication, massive results and professional service every time. We will definitely use again.
Cost Saving Marketing are by far the best marketing agency we have ever worked with. Immediate results and great ROI.