YouTube SEO – How To Rank Your Videos On YouTube

YouTube SEO - How To Rank Your Videos On YouTube If you have created a video to promote your brand, or as part of your...

The law of the single most important attribute

People buy on their own terms. Welcome to the buyer's market People buy on their own terms. Welcome to the buyer's...

Marketing vanity vs marketing sanity

Marketing vanity vs marketing sanity As someone who has been in the marketing field for over 10 years, I remember the...

Why influencer marketing? Organic reach for clever businesses

Why influencer marketing? Organic reach for clever businesses Practically the whole world is on social media. However,...

The most controversial marketing topics in 2017

The most controversial marketing topics in 2017 Top 10 Most Controversial Marketing Topics in 2017 Last year we wrote...

YouTube SEO – How To Rank Your Videos On YouTube

YouTube SEO - How To Rank Your Videos On YouTube If you have created a video to promote your brand, or as part of your content marketing, it is likely that you have uploaded it on YouTube. Why not, YouTube is the second biggest search engine after Google and by far...

read more

The law of the single most important attribute

People buy on their own terms. Welcome to the buyer's market People buy on their own terms. Welcome to the buyer's market. It's the first of September as I write this post. Today I had 11 cold calls to my home landline (pre-recorded call centre messages trying to sell...

read more

Marketing vanity vs marketing sanity

Marketing vanity vs marketing sanity As someone who has been in the marketing field for over 10 years, I remember the old days when marketing, advertising and design had the type of synergy which allowed companies to create brands based on innovation, quality,...

read more

The most controversial marketing topics in 2017

The most controversial marketing topics in 2017 Top 10 Most Controversial Marketing Topics in 2017 Last year we wrote the article "Top 10 Most Controversial Marketing Topics in 2016" and it got really popular. So, we decided to update the post with marketing topics...

read more

How to grow your social media channels fast on a budget

How to grow your social media channels fast on a budget Growing social media channels organically can be a time consuming and labour intensive. Even if you know what type of content will be engaging to your audience, it takes time to create the content and distribute...

read more

Don’t target millennials before reading this article

Don't target millennials before reading this article I am an (early) millennial. My brother is a millennial. I work with millennials. I employ millennials. I sell to millennials. Also known as Generation Y. Notoriously hard to engage. Quick to judge. A nightmare to...

read more

Marketers are brand recruiters in 2017

Marketers are brand recruiters in 2017 While many are busy discussing whether sales people are becoming marketers and why brands need to be storytellers, we are here arguing that marketers are becoming brand recruiters. Marketers create brand messages and help...

read more

10 Secrets To Creating Landing Pages Which Convert

10 Secrets To Creating Landing Pages Which Convert Having a well-designed landing page is vital when creating a fully integrated marketing campaign. A well-managed marketing campaign will take into account not only the various communication channels leading to the...

read more

3 Essential SEO Tactics To Consider in 2017

3 Essential SEO Tactics To Consider in 2017 Search Engine Optimisation (SEO) in 2017 is not about manipulating ranking (unless you want to be penalised by Google). It is not about spamming people. It is not even about the length of the articles. Good SEO techniques...

read more

Measuring Advertising Effectiveness in 2017

Measuring Advertising Effectiveness in 2017 Measuring marketing effectiveness has evolved massively over the years. This has been the result of advances in technology (tracking software in particular) and the importance of creating online brand visibility. Pressure to...

read more

Self-diagnostic marketing test

Self-diagnostic marketing test. Our most powerful bespoke marketing tool to help small businesses grow. Self-diagnostic marketing test - 9 questions, 2 minutes, a completely bespoke marketing report sent to your inbox. December is the month when most small business...

read more

Top 20 Most Creative Christmas Ads

Top 20 Most Creative Christmas Ads It's beginning to look a lot like Christmas...and we are loving it. Instead of a boring post about marketing strategies we decided to post a blog post with our most favourite creative Christmas ads. Enjoy and Merry Christmas! STIHL...

read more

Facebook advertising for estate agents

Facebook advertising for estate agents Are you an estate agent looking for innovative ways to promote the properties on your website? Do you struggle to engage the right people? Do you need a promotional strategy to target people based on their location, income and...

read more

A Complete Marketing Guide For Builders

A Complete Marketing Guide For Builders Cost Saving Marketing's top 10 marketing techniques for building companies which want to grow their business. So you own a building company and you know that the quality of your work is great. Your team is trained, experienced...

read more

Ad Blocking – Do Marketers Ruin It for Everyone?

Ad Blocking - Do Marketers Ruin It for Everyone? I was more than a little surprised when my grandma told me last week that she didn't approve of what I do for a living. "Grandma, that is a bit dramatic. I am a marketer, not a corporate shark!" She replied: "You are...

read more

The most controversial marketing topics in 2016

Top 10 most controversial marketing topics in 2016 . Why do marketers give different answers to the same questions? Last week we were invited to give a presentation on the ways digital marketing has changed over the last 10 years. It was a great experience. Thank you...

read more

Facebook Paid Advertising – Success Secrets Revealed

Facebook Paid Advertising - Success Secrets Revealed Facebook's paid advertising platform is a great way to market your products and services if you are in the B2C industry. The reason why Facebook paid advertising can achieve a great ROI is because it creates organic...

read more

The most costly marketing mistake most founders make

LinkedIn Twitter Youtube Google+ I have spent the last 10 years working with European businesses of all sizes. Almost all business founders I have worked with so far start by showing me the metrics they use to measure their marketing efforts - Facebook likes, Twitter...

read more

Huge marketing ideas on a small budget

Huge marketing ideas on a small budget - 40 marketing ideas you can implement today #DearTanya   Dear Tanya, Please give me budget marketing ideas. I need help and have no money. Social media can only do so much. What is the single best advice you can give me?...

read more

Best 5 SEO Tips for 2016

LinkedIn Twitter Youtube Google+ Best 5 SEO Tips for 2016 - never allow Google's Panda (or Penguin) to scare you again! Search Engine Optimisation tactics have changed so many times over the years because as online marketers we need to keep adapting to Google...

read more

Top 5 Marketing Trend Predictions for 2016

Top 5 Marketing Trend Predictions for 2016 #1 Marketing will be laser-focused and more money will be spent on understanding customer needs Twenty fifteen thought us that the way to maximise profits is not trying to appeal to everyone. Shooting at all directions with...

read more

4 Steps To Quickly Grow Your Email List #DearTanya

Hello everyone! Two days ago I was fortunate enough to be invited to present at a digital marketing event organised by one of my clients. Digital marketing is a huge topic so I decided to give a lecture on whatever topic people wanted me to talk about. After I shared...

read more

SEO Checklist for New Websites – #DearTanya

DIY Search Engine Optimisation Thank you so much to all of the people who send their marketing requests. We are pretty amazed at how many of you contacted us! You totally rock! The first request we chose for #deartanya comes from Lydia Bright. Her blog is called...

read more

10 Ads Banned in the UK (VIDEOS & reasons)

Advertising Campaigns banned in the UK A couple of hours ago the Advertising Standard Authority in the UK (a.k.s ASA) banned a Miu Miu advertising campaign which features a young model sitting on the railway tracks (below). The Advertising Standard Authority stated...

read more

Learned Helplessness and Digital Marketing

Learned helplessness is a theory which argues that we can learn how to become helpless. In this learned helplessness dog experiment, two groups of dogs were used. The first group was given unpleasant stimulation (punishment) with no way to escape the punishment. The...

read more

Top 10 Landing Page Tricks to Improve Conversions Rates

Landing Page Best Practices Landing pages are incredibly important in any integrated marketing campaign. Great landing pages can deliver amazing conversions. The information you gather about prospects can be used for targeted marketing campaigns in the future. Landing...

read more

Top 5 Cost Saving Marketing Ideas

Cost Saving Marketing Ideas Many business owners are so focused on reducing expenditure that they forget which activities are bringing value to the business. No marketing, no leads, no customers, less profit and no way to make the business grow. [bctt tweet="Top 5...

read more

Google To Rank Websites Based On Truthfulness?

Do you believe everything you read online? If it is online and shared 100 times on Twitter, it must be true, right? Well, Google has something to say about that. The largest search engine is on a mission to clean up the "information junk" and supply its visitors with...

read more

Online Brand Reputation – who cares and what to do?

As a full marketing agency we work with businesses which want to sell more and achieve a better brand exposure. Last week we met with a customer who asked us: "Why should I invest time and effort in brand reputation and good customer reviews? Look at all the websites...

read more

Transparency – The Best Green Deal Marketing Strategy

It is rather interesting to see the development of the two schemes, Green Deal and ECO, over the years. What is even more interesting is seeing businesses operating under the schemes becoming more powerful and profitable regardless of the volatile nature of this...

read more

Hottest SEO Trends To Follow Right Now

Update on the most successful SEO techniques Every day I get asked the same question - if you share all your SEO tips and tricks for free on your blog, why would people want to pay for your digital marketing services? The truth is, SEO techniques evolve. Search engine...

read more

How To Optimize Your Google Plus Profile Page

The recent deletion of the Google Authorship feature left many bloggers and businesses upset . We get it - you want your profile picture to be shown next to your content so you develop not only your blog's online visibility but your personal brand and credibility as...

read more

Creative Ways To Drive More Traffic To Your Website

An online shop? Sell more this Valentine's Day Thank you to the hundreds of small business owners who requested a blog post on how to find more customers this Valentine's Day. Since Valentine's Day is all about love (so they say!), we decided to share the love and...

read more

Improve Your Facebook Post Performance

Facebook - the social media platform which has been used by millions of businesses for promotions, advertising, giveaways, sales, feedback and customer engagement. Facebook is used by businesses as a brand exposure and selling tool. However, it can be incredibly hard...

read more

WordPress SEO Best Practices

We received hundreds of e-mails from small business owners who asked us for advice on optimising their WordPress-based websites. Here it is - the ultimate guide for optimising your WordPress website. In the past five years, Google has changed the meaning of SEO...

read more

Google’s Little Secrets

Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide (source). Such statistics make Google number one search engine in the world. Last week we...

read more

Learn Google Penguin 3.0 in less than 90 seconds

What is Google Penguin? Google Penguin refers to an algorithm Google uses to identify evidence of what Google calls 'webspam'. The algorithm significantly penalises websites which use manipulative tactics to rank higher on search engine results pages. Google Penguin...

read more

Talent Fairs – Creative Fun for 24 Hours

What motivates us to do our jobs well? I assume most of you will go with money - the bigger the incentive, the better the performance (or at least that's what Corporate Directors think about human nature). But is this really true? I am the first one to admit that...

read more

20 ideas to sell more, Green Deal & ECO

Are you a business operating under the Green Deal and ECO schemes? If so, you might enjoy reading how to find more customers I'll keep this as simple and quick as possible; you can develop the ideas based on your in-house resources and your marketing budget. Identify...

read more